In advertising exhibition stock and eggs, is it better to use a small space in, say, a half dozen journals, or use the combined amount in one journal of equal circulation of the six?

In advertising exhibition stock and eggs, is it better to use a small space in, say, a half dozen journals, or use the combined amount in one journal of equal circulation of the six?

Print

E-mail

Answer:

In most cases it will pay better to have a large card in the larger journal.